Sports media powerhouse ESPN continued their dramatic layoff campaign Wednesday by letting go of beloved NFL reporter John Clayton. The release of Clayton comes after the company’s recent large-scale layoffs that caught the sports world completely off guard in April, letting go of dozens of popular reporters and personalities. Clayton covered the NFL for twenty three-years for ESPN after working as a beat writer for the Pittsburgh Steelers and Seattle Seahawks.

With ESPN being in a league of their own when it comes to the sports media landscape, it doesn’t make much sense to me why they keep hurting themselves by letting go of highly popular reporters and personalities. Everyone loved John Clayton, not only was he well liked but he was truly good at what he did for the company. Hell, he was even the center of perhaps the best Sportscenter commercial of all time:

To me this is even more confusing because of the league he covered. With ESPN having the most ties to the NFL than any other league when it comes to television contracts and overall coverage, why ESPN is letting go of key NFL reporters and personalities like Clayton, Ed Werder, and Trent Dilfer I have no idea. All I know is that it is going to be interesting to see if 20 years down the road ESPN will still have a strong-grip on the sports media world that it has today, because that grip is seemingly getting weaker and weaker by the month.